MICT

• Director
  • Prof. dr. Lieven De Marez
• Research Coordinator
  • Evelien De Waele-De Guchtenaere
• Professors & Senior Researchers
  • Prof. dr. Gino Verleye
  • Prof. dr. Steve Paulussen
  • Prof. dr. Jan Van Looy
  • Prof. dr. Pieter Verdegem
• Researchers
  • dr. Isabelle Stevens
  • dr. Laurence Hauttekeete
  • Elke Boudry
  • Cédric Courtois
  • Dimitri Schuurman
  • Jeroen Stragier
  • Katrien De Moor
  • Peter Mechant
  • Tom Evens
• Junior Researchers
  • Anissa All
  • Constantijn Seys
  • Evelien D'heer
  • Frederik De Grove
  • Hadewijch Vanwynsberghe
  • Jan Decock
  • Karel Verbrugge
  • Lotte Vermeulen
  • Malte Elson
  • Melanie De Vocht
• Research & Teaching Assistents
  • Lynn De Vlieger
• Practitioner Assistents
  • David Verbruggen
  • Laurence Claeys
• Affiliated Members
  • Prof. dr. Els De Bens
  • Prof. dr. Erik Dejonghe
  • Prof. Eric Van Heesvelde
  • Katrien Berte
  • Noel Klein-Reesink, M.A.

Prof. dr. Lieven De Marez

Biography

After obtaining his Masters degree in communication sciences (1999) and marketing (2000) Lieven De Marez worked as research assistant on methodology and statistics at the department of Communication Sciences of Ghent University. In 2006 the combined interest in ICT, marketing and statistics resulted in a PhD on ‘The diffusion of ICT innovations: obtaining more accurate user insight for better introduction strategies’. The main contribution of this work is situated in the development of a ‘segmentation forecasting’ tool for prior-to-launch prediction of adoption potential, and the development of a blueprint for better introduction strategies for ICT-innovations in today’s volatile market environment.

Currently, Lieven De Marez is research director of MICT, and teaches ‘innovation research’ and ‘new communication technologies’ at the department of Communication Sciences (Ghent University). Within the Interdisciplinary institute for BroadBand Technology (IBBT), of which MICT is one of the 16 research groups, Lieven is also part of the management team of iLab.o, IBBT’s facilitating infrastructure for Living Lab research.

Publications

List of publications for Prof. dr. Lieven De Marez:

• De Marez, L., Vyncke, P., Berte, K., Schuurman, D. & De Moor, K. (2008). Adopter segments, adoption determinants and mobile marketing. Journal of Targeting, Measurement & Analysis for Marketing, 16(1): 78-95.   www.palgrave-journals.com/jt/journal/v16/n1/pdf/5750057a.pdf

• De Marez, L. & De Moor, K. (2007). The challenge of user- and QoE-centric research and product development in today's ICT environment. Observatorio (OBS*) online journal, (1)3: 1-22 obs.obercom.pt/index.php/obs/article/view/141/10

• De Marez, L. & Verleye, G. (2004). ICT-innovations today: making traditional diffusion patterns obsolete, and preliminary insight of increased importance. Telematics and informatics 21: 235-260

All publications on http://lib.ugent.be/bibliografie/801001400392