Katrien Berte
Biography
Katrien Berte studied Communication Sciences at Ghent (Belgium) University. After graduating in 2001, she worked for a commercial market research agency as a project manager. She joined the research Group for Media and ICT in 2005. Her research interests and publications lie in the field of quantitative survey analysis, new media and advertising. On May 10th 2010 she successfully defended her Phd with the working title ‘Advertising in a digital media landscape: Challenges, opportunities and constraints for advertising on digital television’.
Currently Katrien is an associate member of the research group, since she started as a senior project manager at CIM (Centre for Information on the Media) on April 20th 2010.
Publications
List of publications for Katrien Berte:
- Berte, K., Leroux, P., De Marez, L. & De Turck, F. (2009). Challenges & Opportunities for New IDTV Audience Measurement Systems. In: Sapio, B. , Haddon, L., Mante-Meijer, E. , Fortunati, L., Turk, T. & Loos, E. (2009). The Good, the Bad and the Challenging. The User and the Future of Information and Communication Technologies. Conference Proceedings, COST Action 298 ‘Participation in the Broadband Society’, May 13- 15, 2008, Copenhagen, Denmark.
- Berte, K. & De Bens, E. (2008). Newspapers go for Advertising: challenges and opportunities in a changing media environment. Journalism Studies, 9 (5).
- Berte, K., Vanhecke, K. , Pelssers, J., Holvoet, W. , De Pessemier, T., Jans, G., Verbrugghe, V. , Deryckere, T., Leroux, P., Martens, L., De Turck, F, Demeester, P., De Bens, E. (2008). Advertising in a Digital Media Environment (ADME): an interdisciplinary approach to a user-centered advertising model for iDTV. In: Urban, A., Sapio, B. & Turk, T. (2008). Digital Television Revisited. Linking Users, Markets and Policies.Workshop Proceedings, COST Action 298 ‘Participation in the Broadband Society’, May 15, 2008, Budapest, Hungary.
All publications on http://www.lib.ugent.be/bibliografie/801001985123