PING

PING: Poverty Is Not a Game

- A ‘serious game’ about poverty -

Giving European youth the chance to reflect on what it means to be poor

Poverty remains one of the most important problems faced by our Western society today. Hence, it remains an important field of action for the King Baudouin Foundation. A major task in the battle against poverty is raising awareness: as many groups in society as possible must be sensitised concerning what it means to be poor. This is best done via channels and in a language that suit the target group. Computer and video games are presently the ideal channel for reaching out to young people. Since their creation, they have grown from a niche into a creative and mainstream culture product for youth. Consequently, the King Baudouin Foundation, in close collaboration with the Interdisciplinary Institute for Broadband Technology (IBBT), is investing in developing a game for use in schools that focuses on the experience of what it means to be poor.

Duration of the project

The project runs from 01/01/2009 - 31/12/2010.

Staff involved

Clusters

Financed by

  • Other