ADME

Advertising in a Digital Media Environment

The aim of this project is to investigate which strategies can be developed in order to give the publishers of daily and weekly newspapers/magazines, as well as commercial broadcasters, greater skill in the brand and classified advertising market. After all, new technologies and new advertising models not only represent a possible threat to the position of the media, they also offer important opportunities.

Duration of the project

The project runs from 01/05/2005 - 30/04/2008.

Staff involved

Katrien Berte
Evelien De Waele-De Guchtenaere
Prof. dr. Els De Bens

Clusters

Media Production & Distribution

Financed by

IBBT