Gaming
Games have been an undervalued medium for too long. Gaming as a social phenomenon has therefore long been underrepresented in academic research. Our gaming research cell attempts to change this situation in various fields. For example, we undertake quantitative research with a view to the segmentation and profiling of gamers. We also carry out qualitative research into the perception of games and we develop methods to measure this perception. Finally, we also research game content from a cultural perspective.