Media Use & Experience
In a digital, convergent media environment, the user’s media consumption is becoming an increasingly central concern. From a passive consumer, he is evolving into an active player who places increasingly higher demands on the technology and content. The contemporary media user is no longer restricted to reading the newspaper, listening to the radio or watching the television. Media usage is becoming ever more mobile, interactive and cross-medial.
Through a combination of fundamental, strategic and applied research, we acquire insights into changing media use and the economic and social implications, such as the interactive and social potential of Web 2.0 sites, the possibilities and challenges regarding increasing audience participation in the creation of content (‘prosuming’) and the influence of technology on our experience of media and culture.
Researchers involved
- Prof. dr. Lieven De Marez
- Prof. dr. Steve Paulussen
- Dimitri Schuurman
- Katrien De Moor
- Jeroen Stragier
- Hadewijch Vanwynsberghe
- Elke Boudry