MICT

• METHODOLOGY
• Media Production & Distribution
• Media Use & Experience
• Profiling & Targeting
• ICT & Society
• Gaming

METHODOLOGY

MICT is especially strong on the methodological front. We are able to fall back on complementary qualitative and quantitative methodological expertise ranging from far-reaching qualitative research at the management or policy level to large-scale quantitative segmentation or potential research for business planning and commercialisation. Our user and stakeholder research for the development processes of new media & ICT is based on a ‘mixed-method approach’ for which we have developed a transparent decision tree and road map. In addition, the MICT continuously invests in the development of new research methods. For example, we have recently developed new methods for:

- potential assessment (in relation to business modelling and marketing plans)

- attuning Quality of Experience to Quality of Service (on the basis of better user-centred development processes)

- monitoring media use and media consumption (with a view to better targeting or the policy-orientated aims such as the bridging of the digital divide).